Thank you.

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It is with deep sadness and profound disappointment that I share this news.

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Each person at Uptaste knew that being an Upper (Uptaste employee) has always been about taking risks, learning, sharing, and bouncing back. 

We have tried as hard as we could, sometimes harder, and we are incredibly proud of everyone who worked with us at Uptaste. 

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It has become evident that despite our best efforts and significant investments to revolutionize the in-store sampling market in Québec and Canada, we faced unsustainable delays. Uptaste’s trajectory will end on September 30th, 2024. We will remove all machines from stores during the first week of July.

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Thank you. 

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We have made every effort to collect the final data from our recent campaigns. However, we cannot guarantee the delivery of the report to each client, as we are still unsure if we will receive the sales data from the merchants.

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Thank you for your attention, and your trust. We will support all Uppers in their journey to bounce back.

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We are currently in discussions with potential acquirers for the assets of our business, if you know anyone who may be interested, let us know. We hope our paths will cross again in the future.

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If you have questions, feel free to book a meeting.

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Sincerely,

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Maxime Paulhus Gosselin

CEO